repertory grid technique

repertory grid technique
/ˌrepət(ə)rɪ 'grɪd tekˌni:k/ noun
a market-research technique in which a test is first run to discover what the respondents’ main criteria are in judging product brands. This is followed by another test in which the respondents evaluate brands on the basis of these established criteria.

Marketing dictionary in english. 2015.

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  • repertory grid technique — See personal construct theory …   Dictionary of sociology

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  • Repertory grid — The Repertory Grid is an interviewing technique which uses factor analysis to determine an idiographic measure of personality. It was devised by George Kelly in around 1955 and is based on his Personal Constructs theory of personality.… …   Wikipedia

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